Selling the Dream
I remember as a kid getting a seasonal job at a sporting goods store during Christmas. It convinced me retail was not for me. It was just over Christmas break and I knew nothing. I didn’t know how to count back change, run a cash register, or even fold shirts. Let alone how to size and fit skis or string a tennis racket. It was continually like those dreams where you are standing in front of your high school locker naked forgetting the combo. Daily humiliation. My boss seemed to be a very chill dude. He’d go in the back to wax skis and maybe smoke, ahem, a very fat cigarette. The smell disguised by the odor of burning wax. I always had the impression he’d rather be on the slopes rather than selling equipment. People say to me it must be nice to work at a bike shop—except it’s hard to get time off to do the thing you love. Ride bikes. Nevertheless, maybe I am cut out for retail. Of the several sales clerks, I am at the bottom of the ladder as far as knowledge. One la...